All my top learnings are compiled on this page in the form of byte sized tutorials and case studies.
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7 Product-Led SEO Examples (2025): 1M+ Organic Traffic
Product-led SEO is an SEO strategy that builds scalable, product-powered pages centred on solving consumer problems. When your website produces ‘high-value’ landing…
Product-Led SEO Example: Apify SEO Case Study
Apify’s marketplace is the quiet growth story powered by SEO most people have missed. Their playbook hinges on turning the product itself…
SEO Case Study: Product led SEO at Tata 1mg
The news of Tata 1mg turning profitable in a few quarters made it to the headlines of The Economic Times after founder…
How I Manage Expectations Better in my $30k+ SEO Projects
TL;DR: I show keyword rankings directly in Google Sheets. Understanding SEO performance shouldn’t feel like decoding a puzzle. My best clients value…
Why SEO Campaigns Fail (and what to do instead)
Scaling SEO is hard. It’s easier to think why an SEO campaign would fail than succeed. Most of the startup growth leaders…
SEO TAM SAM SOM visibility: How to increase in 30 mins
Calculating SEO TAM SAM and SOM are easy to understand. Refinement done every 3 months is what makes the difference towards a…
Validating PMF with User Growth Accounting in Tech Startups
Understanding evolving ‘product-market-fit’ can make the difference between a thriving or dying startup. It is important for startups to keep a tab…
ixigo Growth Case Study: Road to IPO 2024
I like to follow how underdogs of different industries become giant. It’s better to learn the factors of success from people while…
Becoming an Indispensable Startup Employee
Startups are difficult. Building is often harder than maintaining. And most startups are in building mode. Whether building the product, or its…
![Fintech Case Study: SEO Traffic Drop Analysis [2024 Update]](https://i0.wp.com/surdeepsingh.com/wp-content/uploads/2024/02/Screenshot-2024-02-16-at-5.56.50%E2%80%AFPM.png?resize=800%2C600&ssl=1)
Fintech Case Study: SEO Traffic Drop Analysis [2024 Update]
This fintech case study is a deep dive into a real-world scenario faced by a Series D Indian startup. They experienced a…
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