For funded startups & D2C brands
Product-Led SEO Consultant
I help funded startups and D2C brands grow through product-led SEO — and increasingly, through visibility inside ChatGPT, Perplexity, and AI Overviews.
3 ways to work together
01
Product-Led SEO Execution
Build utility-led, product-backed organic growth — not another blog calendar.
Best for Teams with product, engineering, and content capacity that need compounding acquisition
Explore the growth system02
AI Visibility / GEO
Map where AI systems do and do not recommend you, then ship the first fixes, inside 90 days.
Best for Teams that need to understand and improve visibility in AI answers
Explore AI search03
SEO Revenue Growth Audit
Get a prioritised diagnosis of the constraint holding growth back.
Best for Teams unsure where organic revenue is leaking
See the audit deliverables
Is Product-Led SEO right for you?
- Your site is 3+ years old
- You can spare 10-15 engineering hours a month
- You have reusable page templates
- You trust your GA4 and Search Console data
Not sure? Book an audit.
Proof, not just theory
300K+
monthly visitors and 2,000+ leads a month, indiagold (one engineer, one intern)
7x
organic traffic in 18 months, D2C hair health brand (81K to 559K/month)
Read the case →11x
SEO-attributed purchases in 5 months, K-12 communication EdTech
7x
cumulative SEO ROI over 7 quarters, D2C women’s health brand (18.3x in the latest quarter)
Your first 90 days
- Weeks 1–2 · DiagnoseFind the search demand your product pages are missing.
- Weeks 3–4 · PrioritiseRank the pages to build by revenue, traffic and engineering cost.
- Months 2–3 · ShipLaunch the first templates and track leads, not just traffic.
Common questions
How do your SEO projects work?
- Week 1: Align
- Tie SEO to one business number: revenue, margin or runway.
- Weeks 2-3: Diagnose
- Technical, content and conversion audit. Find the few fixes worth the most.
- Weeks 4-12: Build
- Engineering-ready specs for page templates, internal links and structured data. Product launches, not blog posts.
- Month 3+: Compound
- Ship, measure, iterate. Every week.
How long until we see results?
- 30-45 days
- Technical and conversion fixes lift the pages you already have.
- ~90 days
- New product-led pages start ranking. Revenue usually moves in quarter 2.
- 6-9 months+
- Growth compounds, and we decide where to invest next.
What does my team need for Product-Led SEO?
- Engineering
- 10-15 hours a month for schema, routing and page speed.
- Design system
- Components you can reuse across hundreds of pages.
- Analytics
- GA4, Search Console and a BI layer, so every win gets attributed.
Have these three and you are most of the way there. I bring the strategy, playbooks and accountability.
What is included?
- Technical
- Audits, Core Web Vitals, crawl budget, JavaScript rendering.
- Content
- Programmatic hubs and expert-article strategy.
- AI search
- Visibility in ChatGPT, Perplexity and Google AI Overviews.
- Conversion
- A/B tests on your top pages. Revenue over rankings.
- Reporting
- Live dashboards and recorded debriefs.
If it moves traffic or turns visitors into revenue, it is in scope.
What is not included?
- Paid ads
- Different game. I hand audiences to your ads team.
- Local SEO
- Store footfall is not product-led scale. I refer a local-first agency.
- Digital PR
- I connect you with PR partners once the organic baseline is set.
- Replatforming
- I write the SEO requirements; your engineering lead owns the build.
- Daily content calendars
- Your content team runs on my briefs and QA rubric.
- Multilingual rollout
- A phase-2 project, once English pages prove ROI.
How the audit call works
- BeforeI review your site in Ahrefs.
- On the callWe find what's holding organic growth back.
- AfterIf it fits, I scope a written audit. No obligation.
