Case studies

Organic growth I built myself, in-house or for clients. For independent breakdowns of other companies, see teardowns.

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  D2C hair health81K to559K
  Client EngagementD2C Hair Health Brand: 7x Organic Traffic in 18 Months (Client Case Study)

  13 October 2026

  How an embedded Product-Led SEO program took a D2C hair health brand from 81K to 559K organic visitors a month in 18 months, and 3,876 non-branded leads a month.

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  3K to300K
  In-House 2021–23indiagold: 300k+ Visitors with Product-Led SEO (In-House, 2021–23)

  3 December 2023

  Leading digital growth at indiagold, 2021–23: how a lean team of one engineer and one growth intern took organic traffic from 3,000 to 300,000+ visitors a month.