Teardowns
Independent product-led SEO teardowns of real companies, built from public data. For my own work, see case studies.
- Independent AnalysisApify: A Product-Led SEO Teardown
26 June 2025
How Apify's marketplace turned every new scraper into a landing page, growing SEO traffic 14x in 4 years without a content team.
- Independent AnalysisTata 1mg: A Product-Led SEO Teardown
18 March 2025
How Tata 1mg grew organic traffic 20x in 5 years and became India's e-pharmacy SEO leader through content velocity, telemetry signals, and brand authority.
- Independent Analysisixigo: A Product-Led SEO Teardown — Road to IPO 2024
14 June 2024
How ixigo out-adapted MakeMyTrip and Goibibo to IPO after 18 years, stacking performance marketing, product-led SEO, and viral campaigns into one growth flywheel.
- Independent AnalysisFintech SEO Traffic Drop: A Diagnosis Teardown [2024 Update]
17 February 2024
A Series D Indian fintech lost half its organic traffic overnight. Here's the step-by-step diagnosis that found the root cause — and the fix.
- Independent AnalysisGoogle Flights: A Product-Led SEO Teardown
20 December 2023
How Google Flights used content, link, and technical SEO — backed by Google's own domain authority — to outgrow Skyscanner and Kayak.
- Independent AnalysisGroww vs BankBazaar vs PolicyBazaar: A Product-Led SEO Teardown
17 October 2023
Three Indian fintech leaders, three different product-led SEO plays — stocks, calculators, and insurance. What worked, what didn't, and why.
- Independent AnalysisGroww: A Product-Led SEO Teardown
8 October 2023
How Groww overtook Zerodha as India's top stock broker on organic search — content, tech, and link velocity, broken down.
