Insights
Writing on product-led SEO and AI-search visibility. See also the teardowns hub for company teardowns.
- 7 Product-Led SEO Examples (2025): 1M+ Organic Traffic
4 October 2025
7 product-led SEO examples driving 1M+ organic visitors/month across FinTech, EdTech, Marketplaces and HealthTech, and how to replicate a V1 for your own site.
- How I Manage Expectations Better in my $30k+ SEO Projects
24 February 2025
A simple Google Sheets-based SEO reporting method that shows clients exactly where they rank on the keywords that matter, without a dashboard.
- Why SEO Campaigns Fail (and what to do instead)
1 October 2024
An 8-pillar framework — offer, tracking, goals, site structure, keywords, content, links, tech velocity — for diagnosing why an SEO campaign isn't delivering.
- SEO TAM SAM SOM visibility: How to increase in 30 mins
16 September 2024
A 5-step Ahrefs method for calculating your SEO Total Addressable Market by finding sites with lower Domain Rating that you can realistically outrank.
- The Economics of Product led SEO vs Performance Marketing
23 October 2023
Comparing the cost, sales, ROI and risk curves of Linear SEO, Product-led SEO and Performance Marketing over a 15-month growth timeline.
- SEO Competitor Analysis Template [2024 Update]
1 October 2023
Why snapshot metrics (posts indexed, backlink count, DR) mislead in SEO competitor analysis — and how to track velocity metrics instead.
- How to Estimate Organic Traffic Potential from SEO
15 April 2023
A 6-step method using Ahrefs traffic value data to rank competitors by $/visitor and estimate the organic traffic potential in your industry.
- How Long Does SEO Take to Show Results
12 April 2023
Why SEO doesn't have to take 6-12 months — early signals to watch for, and how a 16x organic traffic result was achieved in 7 months.
