What’s common between Canva, Clickup, Groww and indiagold?
I mean, apart from the exponential organic traffic and revenue they get from SEO?
They executed Product led SEO (PLSEO) strategies.
And there’s another pattern…
The time to witness exponential growth has decreased. Across different scales.
Getting faster results from SEO has become a reality.
Thanks to the easy availability of AI tools.
AI has made generic content a commodity.
But it has also allowed us to save time creating content to serve algos, and focus on delivering value better to users.
This method is called Product led SEO.
Of the 4 examples above, I led the PLSEO growth journey at indiagold.
Table of Contents
How is PLSEO different from SEO?
Product led SEO is customer centric SEO, where you improve your digital products to rank content and drives sales exponentially…
As opposed to driving traffic only via long form content writing or link building, linearly…
Done for You: PLSEO for your Company
Drive 100k to 1M+ relevant monthly organic visitors to your brand with my support.
Use my industry experience of working with startups in
- Fintech
- SpiritualTech
- D2C (Health, Beauty)
PLSEO Eligibility Check
Thumb Rule: If your website/ brand has been present on Google for 3+ years, you will likely benefit from implementing Product-led SEO.
To validate further, do this 1 minute check –
Exact steps:
- Check your Domain Authority on Ahrefs
https://ahrefs.com/website-authority-checker - Higher the Domain Authority, easier it is to execute PLSEO
Exploratory Discussion for Your Startup
High Domain Authority + Low Organic Traffic = Higher Benefit from PLSEO.
Want a personalized Product led SEO strategy?
Benefits of PLSEO to Startups
With Product led SEO, we can reduce the time to grow organic traffic, sustainably. Faster than the clicks from Google are falling due to AI Overviews.
Here’s why
- Google rewards great UX
- Automation makes it scalable
- High domain authority correlates to a website’s ability to compete with others
- For the same users
- For the same keywords
- Using your digital products
Here’s how
- We modify your product’s UX to be better understood by Google search algorithm.
- We automate content creation process partly, using AI tools and subject matter experts.
- We compete only for the keywords where we have the “Right to Win”
Case Study: Groww
Here’s how Groww executed PLSEO at scale to overtake Zerodha as the market leader.
indiagold: 300k+ Visitors (In-House, 2021–23)
Here’s how I did it at indiagold, to dethrone market leaders in non-branded search traffic.
If you’re investing in SEO, but want results faster, let’s get in touch.
Pillars of Product led SEO
A product led SEO strategy requires a balance of its 3 pillars:
- SEO
- Product
- Marketing
As we move closer to execution, each of these pillars, require a balance of their own 3 components.
Pillars of SEO
Pillars of Product
Pillars of Marketing
Getting to Results
If you’re doing a good job at SEO and Marketing, but not using the Product levers, you’re leaving money on the table.
You’re probably great with Content Marketing. But you might be seeing slow growth in organic traffic.
Executing PLSEO will speed up growth.
If you’re doing a good job at SEO and Product, but not communicating value well (Marketing), you’re leaving money on the table.
You’re probably great with Technical SEO. But you might be seeing poor translation of organic traffic into revenue.
Executing PLSEO will improve conversion rates.
If you’re doing a good job at Product and Marketing, but haven’t focused on SEO, you’re leaving money on the table.
You’re probably great with Product Marketing. But you might not be growing in organic traffic consistently.
Executing PLSEO will make the growth sustainable.
The above framework is how I’ll help you find what you need to improve on, and what’s already great.
If you’re investing in SEO, but want results faster, let’s get in touch.