Surdeep Singh

Product led SEO Course

Learn how to execute Product led SEO in a 2 hour self-paced course (DWY – Done With You).

Knowledge is not the only problem.

  • Efficient execution matters.
  • Navigating resource constraints matters.
  • And avoiding Google’s algo landmines matters.

These are reasons why I’ve created this SEO course while working actively with top startups.

Important thing to note is “I am a practitioner first”.

I am not someone who makes money from selling content.

It’s the reason why this course is grounded in reality.

You should consider this, “Selling my Secrets Sale”, on how I deliver on $30,000 SEO contracts.

✅ Who this Course Will Benefit the Most

Those who

1. Are ambitious

2. Understand fundamentals of Product Management

3. Are responsible for leading growth in their organisation

❌ Who Shouldn’t Buy this Course

Those who

1. Are considering SEO for the 1st time

2. Are unclear of their core offer (pre PMF)

3. Need $ in < 3 months or the business dies

SEO is often NOT the best first growth channel for companies that want to grow fast.

My recommendation to early stage startups is to first scale through channels like performance marketing, PR or partnerships.

So if you’re leading growth at a startup, consider scaling at least 1 other growth channel before you decide to invest in SEO.

What You’ll Learn

    🚀 How to Scale SEO Revenue, Faster

    Top 1% Product Managers and Growth Leaders use organic traffic, engagement and revenue as a way to guide their goals and judge success.

    You too, likely want to grow your organic revenue.

    You know paid growth may not last forever.

    But it’s common for many to not even reach 100k+ organic visitors from SEO, let alone lakhs of organic revenue.

    For me?

    I spent INR 8 Cr+ in performance marketing while I pushed CAC down.

    Pushing CAC down, that usually went up over time.

    I wanted to drive growth organically with SEO, but could never convince leadership to invest because of the sheer time SEO requires to pay back.

    After successfully navigating 2 startups to next rounds of funding through performance marketing, I wanted to think of a new model for SEO.

    It’s Product led SEO (PLSEO).

    Organic growth through SEO… but much easier.

    🤔 Why leadership doesn’t buy into your SEO roadmap

    🧭 How to Navigate Resource Constraints

    💪 Why you need to scale.. YOU

    ⏭️ Sidestepping Delays

    🔄 Rebooting your SEO Roadmap

    Executing PLSEO Roadmap together:

    1. Calculating TAM (Total Addressable Market) through Keyword Research
    2. Finding easy Product led SEO opportunities
    3. Free Datasets and Data acquisition sources
    4. Wireframe Templates
    5. PRD Templates
    6. Tech Development Gantt Chart ready-to-use templates
    7. Conversion Rate Optimisation Hacks
    8. Tracking Templates for Visitor to Purchaser Optimization

    Each of the modules will have an exercise at the end of it.

    The exercises will make more sense if you have an opportunity to apply what you’ve learnt in the business you’re working with.

    🔔 Join the waitlist.

    Get notified instantly.

    Frequently Asked Questions

    What is Product led SEO?

    Product led SEO is customer centric SEO, where you build digital products to rank content and drives sales exponentially.

    In Product led SEO, you build products that fulfil both customer experience and bot experience at scale.

    How is Product led SEO different from traditional SEO?

    With Product led SEO the focus is to fulfil search intent at scale (1 digital product ranking for many keyword queries).

    With Traditional SEO the focus is to fulfil search intent linearly (often 1 blog at a time, focused on 1 core keyword query).

    Product led SEO integrates SEO into product, helping acquire and engage users basis what they want.

    Traditional SEO often operates in a silo. Users are served content which may not be the optimal format for search intent fulfilment.

    Who is eligible to execute Product led SEO?

    Anyone can execute Product led SEO.

    But tech enabled businesses that have product market fit, benefit the most from executing Product led SEO.

    Are there any costs associated with Surdeep’s Product led SEO Course?

    Apart from buying the course, there are no hidden costs.

    Most tools I recommend are either free, or can be easily paid off from the additional profits that executing Product led SEO brings.

    What are the benefits of Product led SEO?

    Product led SEO helps drive relevant traffic non-linearly.

    Non linear traffic growth means that you can determine the ROI of SEO activities much faster than the claimed 9-12 months.

    The way Product led SEO is executed, also means that a large team is not required to scale SEO operations. This makes execution of Product led SEO far less challenging.

    Product led SEO also forces you to think about what you’re building – whether it’s something market is actively looking for already.

    I recently became a Product Manager. Will I benefit from this course?

    Product Managers with a knowledge of product fundamentals will benefit significantly from this course.

    Top 1% product managers and leaders understand that building product correctly inherently drives growth.

    By learning Product led SEO, you can prove your impact on company’s growth much faster and with more clarity.

    I have basic knowledge of SEO. Will I benefit from this course?

    While basic knowledge of SEO will help, this course is designed for Product Managers and Growth Leadership.

    If you do not have the executive buy in to build products in your organisation, you might not be able to execute Product led SEO.

    I’m a startup leader. Will I benefit from this course?

    SEO is often NOT the best first growth channel for companies that want to grow fast.

    So if you’re leading growth at a startup, consider scaling at least 1 other growth channel before you decide to invest in SEO.

    If you have invested in channels like performance marketing, PR or partnerships, you are likely to benefit from executing Product led SEO.

    An objective way to test is to check your website’s Domain Authority on Ahrefs. If it’s greater than 30, you’ll probably see massive success with Product led SEO.

    domain authority scale
    What outcome can I expect after completing the Product led SEO course?

    The outcome depends on

    1. Your website’s Domain Authority.
    2. Your ambition to execute what you learn in the course.
    3. Your creativity.

    There are enough examples of brands executing Product led SEO, and experiencing revenue growth for years with little effort.

    Case studies across industries and geographies are part of this course.

    What kind of support will I get if I purchase this course?

    I consider it my mission to reduce uncertainty as you grow your company.

    This Product led SEO Course is where you can grow with confidence using Product led SEO execution systems I’ve personally seen success with.

    Want my personal 1:1 help on growth, product, or systems?

    ​Mentorship is for product managers & growth marketers to get quick alignment or ongoing help.

    Founder/ CEO with Seed/ Series A+ funding?

    Work with me as a Fractional Head of Growth instead of buying this course.

    Which companies are hiring for those with Product led SEO execution knowledge?

    Is Product led SEO worth it for my company?

    Is Surdeep’s Product led SEO course worth it?

    🔔 Join the waitlist.

    Get notified instantly.