SEO is powerful for increasing the visibility of your business. And for a low cost. But it’s important know whether your effort will bear fruit. The best way I know is by estimating the organic traffic potential of websites in your industry.
How you estimate organic traffic potential would mean both traffic and it’s value (quality).
In this post, I’ll walk you through a simple and effective SEO hack. We’ll identify your smartest competitors and improve your SEO strategy.
Watch your Customer Acquisition Cost (CAC) plummet.
Make better decisions by knowing which competitors to learn from.
Step 1: Analyze Your Competitor’s Data
Begin estimating organic traffic potential by diving straight into your competitor’s data.
You can use tools like Ahrefs or SEMrush to gather information on your competitors’ organic search performance.
We will use Ahrefs right in this post.
Step 2: Find Organic Traffic
Use Ahrefs Free Traffic Checker tool to find the organic traffic of your competitor’s website. This tool provides an estimate of the monthly organic search traffic a website receives.
Step 3: Determine Traffic Value ($)
Find the traffic value of your competitor’s website in dollars. Ahrefs traffic value is the cost of paid search traffic from all the keywords that a website organically ranks for.
It represents what their organic traffic is worth in terms of ad spend, if they ran ads for the same keywords that they rank for organically.
Step 4: Organize Your Data
Add your findings to a spreadsheet for easy analysis. Make sure to include the traffic value in dollars and any other relevant data you gather.
Step 5: Calculate Traffic Value ($) per Visitor
Divide the traffic value in dollars by the total number of organic visitors to find the traffic value per visitor. This metric will help you understand the value of each visitor your competitor is attracting through organic search.
Step 6: Rank Competitors by Traffic Value
Sort your spreadsheet by traffic value per visitor, from highest to lowest.
This will help you identify the top performers in your industry and understand which competitors are worth emulating.
The Easiest Way to Win Fast
By following these simple steps, you’ll be able to estimate the organic traffic potential from SEO for your competitors and make smarter decisions about your own strategy. Remember to continuously update your spreadsheet with new data and analyze the results to stay ahead in the game.
In addition to these steps, you can also explore other metrics like domain authority, backlinks, and keyword rankings to get a more comprehensive understanding of your competitors’ SEO performance.
Some of these may require access to paid versions of tools.
Skip the Manual Labor with My Free Database of Traffic Potential ($/Visitor)
If you’re interested in accessing a Free Database of 1000+ startups and their Traffic Value ($) per visitor, access it here.
This database will cover various industries, such as SaaS, Edtech, Fintech, Gaming, Insurance, Healthcare, E-commerce, and many more.
Before You Go
Remember, SEO is a very powerful growth channel, but it’s not just about using the next hack and then relaxing. Any new strategies you try make need to drive meaningfully traffic that eventually translates into sales.
If you need help with optimizing your ads or SEO strategy, that translates into sales, contact me via my LinkedIn profile.