Save this blueprint for building your own Product led SEO Roadmap (DIY – Do It Yourself).
This contains the strategy I used to 2.4x my salary in 1 year.
And it was already high by industry standards to begin with.
🚀 How to Scale SEO Revenue, Faster
Top 1% Product Managers and Growth Leaders use organic traffic, engagement and revenue as a way to guide their goals and judge success.
You too, likely want to grow your organic revenue.
You know paid growth may not last forever.
But it’s common for many to not even reach 100k+ organic visitors from SEO, let alone lakhs of organic revenue.
For me?
I spent INR 8 Cr+ in performance marketing while I pushed CAC down.
Pushing CAC down, that usually went up over time.
I wanted to drive growth organically with SEO, but could never convince leadership to invest because of the sheer time SEO requires to pay back.
After successfully navigating 2 startups to next rounds of funding through performance marketing, I wanted to think of a new model for SEO.
It’s called Product led SEO (PLSEO).
Organic growth… but much easier.
Likely why you’re here, right?
Now, I did better than other startups in our industry, using approaches they couldn’t attempt.
When I started this new way of SEO, I applied a number of ways to create a smarter, leaner model of SEO.
The tenets of this “Product led SEO Roadmap” include:
- Proven Keyword Patterns
- Modern Tools & Automation
- Leveraging Competitor Oversight
- Connecting Strategy and Execution
The other big change?
Stop thinking about scaling traffic and revenue alone.
Success also means saving time, energy and effort.
Because you may have hit organic growth milestones, but hated the slow journey.
Or you could be stuck in a traffic plateau, or maxed out how many topics you can write on every month.
Applying the Product led SEO strategy in multiple industries has resulted in a completely different trajectory.
I’ve hit 0-400k visitors / month in <11 months and driven 7x growth in <7 months, working just a few hours a week.
Can you grow faster?
Possibly, with years of learning condensed into this SEO Product Roadmap.
And you’ll have a much better chance of building SEO as your primary growth channel.
That’s where we’re headed with PLSEO.
Digest it. Begin to break the old school SEO mindset you might still have now.
Or what you’ve been told for years: SEO takes years to pay back!
🤔 Why leadership doesn’t buy into your SEO roadmap
As a Product Leader, you understand customer needs and wants.
You do end-to-end product development.
Including defining the strategy for your product features.
And making sure pages load fast.
But leaders don’t care about your job description.
Let’s say you’re an expert
- Data Product Manager
- Growth Product Manager
- Strategic Product Manager
- Technical Product Manager
There are countless others like you. The same is true of what I do.
So you need to stop focusing on what you do.
That’s what an average employee does.
Instead, you need to focus on the results and the transformation you deliver.
It’s not about what your job description says you do.
It’s about you implementing everything that needs be done to deliver an SEO outcome.
Your SEO Outcome starts with your Leadership
If you’re having a problem convincing leadership of the value of SEO…
It’s either because they don’t trust you can deliver results OR you simply don’t know the right leader to work with (or both).
Your ideal leader is a ‘Lighthouse Leader’. You need to get into their psyche… deep.
And you’ll know that your ideal leader lights the path for you.
That’s who I call a “Lighthouse Leader”.
This is key to stop working with the wrong leaders that offer you no inputs, no resources and drain your energy.
Ultimately, you want to find out who’s the ‘Lighthouse Leader’ who you will want to achieve results with.
If you don’t have any ‘Lighthouse Leader’ in sight, or generally don’t like who you’ve worked with… you can still apply similar thinking to finding a new ‘Lighthouse Leader’.
How can you increase Leadership buy-in?
What would a great Lighthouse Leader look like for you?
What positioning would resonate with the best leaders?
How can you package up what you’ve done in the past into an SEO outcome?
Can you build a conveyor belt of leaders who want you in their team?
This approach is what my Product led SEO Roadmap is about.
🧭 How to Navigate Resource Constraints
Even those with huge teams and large budgets struggle with delivering SEO outcomes.
It could be completing SEO checklists or scoring well in SEO ‘audits’.
If that sounds familiar, Product led SEO is going to help.
The next step is to understand…
How people search today.
How search engines build SERPs today.
And therefore how resources are best used today…
💪 Why you need to scale.. YOU
⏭️ Sidestepping Delays
🔄 Rebooting your SEO Roadmap
Specifically within the SEO Roadmap:
- Calculating TAM (Total Addressable Market) through Keyword Research
- Finding easy Product led SEO opportunities
- Free Datasets and Data acquisition sources
- Wireframe Templates
- PRD Templates
- Tech Development Gantt Chart ready-to-use template
- Conversion Rate Optimisation Hacks
- Tracking Templates for Visitor to Purchaser Optimization
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– Surdeep Singh